Miami Heat

The Dallas Mavericks are NBA Champions. They beat up the Miami Heat in six games – especially in four fourth quarters – and took home the Larry O’Brien trophy for the first time in their franchise’s history. Dirk Nowitzki led the Mavs on an incredible playoff run that will talked about for a long, long time. This year’s NBA finals had story lines in abundance: Dirk’s unbelievable play, Kidd’s (likely) last shot at a title, Mark Cuban’s miraculous silence, Jason Terry’s do-or-die tattoo, the Heat’s every move, and of course LeBron. Above all others and regardless of outcome, LeBron was [...]

A major function of any solid public relations game plan is media training – the act of preparing a client for interviews and keeping him or her skilled in the specific messaging points that should be delivered to the media. A good PR practitioner should be able to anticipate the general themes and types of questions a client might face and properly prepare him or her accordingly. The teaching and reviewing of important messaging points with a client should also always include what subjects or issues to stay away from – i.e., it’s just as important to know what to [...]

One of the great things about sports is its ability to tap into one’s emotional side. Nothing else in life except sports can make a person experience joy, anger, fear and frustration in a span of thirty seconds. Whether it’s a big playoff game, a coaching change or a simple player acquisition; sports thrives on the emotional rollercoaster it can send people on. Fans, of course, are encouraged to be opinionated, loyal and obnoxious when it comes to sports (hence the term “fan” from the word fanatic). Even players and, on occasion, head coaches and managers are permitted to act [...]