Bill Parcells

Jun 17th 2009

Sports Reporters Need To Recognize and Understand “Conflict of Interest”

AUTHOR: | IN: Sports PR | COMMENTS: None Yet

Since the dawn of professional sports in America, there have been sportswriters and analysts covering teams and athletes. These media representatives have to spend an incredible amount of time hovering around their subjects – in clubhouses, locker rooms, hotels, bars, etc. – and working hard to score that elusive scoop or obscure fact. So, of course, it’s natural for friendships to sometimes form between a reporter and athlete. It’s not unusual for a member of the media and an athlete or coach to have a drink together or even meet for dinner. When people work around each other for long [...]