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	<title>Sports PR 101 &#124; A Public Relations Sports Blog</title>
	<link>http://sportspr101.com</link>
	<description>A Public Relations Sports Blog</description>
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		<title>Sports Media Personalities and Execs Must Know Where to Draw the Line</title>
		<description><![CDATA[Today&#8217;s world of sports is greatly enhanced by its media coverage. No doubt about it.
The hundreds of media outlets in today’s sports landscape, along with its thousands of sports media reporters and pundits, have transformed pro and major college sports into the multi-billion dollar entertainment mega-force it is today.
To have a voice in that mega-force is a powerful thing. When thoughts and opinions about the day-to-day activities in sports, whether written or spoken, are followed by tens of thousands to millions of people, egos tend to become very large. That’s only natural.
But from time to time those voices in sports need [...]]]></description>
		<link>http://sportspr101.com/2010/08/28/sports-media-personalities-and-execs-must-know-where-to-draw-the-line/</link>
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		<title>Sky’s the Limit for Community Relations in Sports Marketing</title>
		<description><![CDATA[For the ranks of a minor league sports organization, like teams in the MLS, WNBA, MLL and MiLB, seeking out inexpensive ways to successfully market itself is crucial. Most minor league organizations operate on extremely tight budgets and rely on revenue that&#8217;s generated from attendance to survive (ticket sales, food concessions, merchandise, parking, etc.).
So if a pro sports team can&#8217;t attract fans with the allure of big named athletes or pricey multimedia advertising campaigns, other marketing avenues must be developed to spark interest and attention that, hopefully, increases attendance.
One of the most reliable and tested forms of “minor league marketing” is community [...]]]></description>
		<link>http://sportspr101.com/2010/08/22/sky%e2%80%99s-the-limit-for-community-relations-in-sports-marketing/</link>
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