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	<title>Sports PR 101 &#124; A Public Relations Sports Blog</title>
	<link>http://sportspr101.com</link>
	<description>A Public Relations Sports Blog</description>
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		<title>The Sports PR World Eyeing MJ’s Return</title>
		<description><![CDATA[In an expected move announced late last week, Michael Jordan and his ownership group, MJ Basketball Holdings LLC, have purchased a controlling interest in the Charlotte Bobcats.
Already a minority owner and the team’s head of basketball operations, Jordan bought out current owner Robert L. Johnson to take total control of the financially struggling franchise (pending [...]]]></description>
		<link>http://sportspr101.com/2010/03/03/the-sports-pr-world-eyeing-mj%e2%80%99s-return/</link>
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		<title>A Great Sports PR Campaign From An Unlikely Source</title>
		<description><![CDATA[The two weeks every two years that the Winter and Summer Olympic Games, respectively, takes place is an exciting time for the world of sports. Along with the world-class athletic competition we generally don’t get to see otherwise there are always a couple of unknown athletes who breakthrough and become well-known media stars (Lindsey Vonn, Bode [...]]]></description>
		<link>http://sportspr101.com/2010/02/14/a-great-sports-pr-campaign-from-an-unlikely-source/</link>
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		<title>Sports Agency Hits PR Home Run</title>
		<description><![CDATA[One of the most effective ways sports organizations or pro athletes can promote themselves is through community relations. Donating time, money, resources or other types of assistance to worth-while causes can garner significant media coverage and improve your overall brand and image to sponsors, fans, customers, clients, etc.
But the approach and manner taken in aligning [...]]]></description>
		<link>http://sportspr101.com/2010/01/30/sports-agency-hits-pr-homerun/</link>
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		<title>Pro Athletes Beware: Sleaze Media Is After You!</title>
		<description><![CDATA[One of the most difficult tasks as a sports public relations practitioner today is convincing professional athletes that they need someone to manage their PR and publicity-related interests. The same way a pro athlete may retain a lawyer, an accountant, an agent, a trainer or a business manager; today’s emerging technology has altered the sports [...]]]></description>
		<link>http://sportspr101.com/2009/12/25/pro-athletes-beware-sleaze-media-is-after-you/</link>
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		<title>Corporate World Ambivalent About Tiger Woods</title>
		<description><![CDATA[As there appears to be little doubt among sports media and public relations experts that Tiger Woods’ silence has increased the already severe damage to his name and reputation, his sponsors seem to be split on whether to continue its support of the world’s most well-known athlete or to cut ties and hide.
Of Woods’ major [...]]]></description>
		<link>http://sportspr101.com/2009/12/19/corporate-world-ambivalent-about-tiger-woods/</link>
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		<title>Tiger, Step Up and Take Control Now!</title>
		<description><![CDATA[As we reach Day 7 of Tigergate &#8211; the bizarre early morning car crash Tiger Woods was involved in that was apparently triggered by a domestic dispute &#8211; the consensus seems to be that Woods is mishandling the public relations side of the incident.
Both the media and general public perception, to this point, have been [...]]]></description>
		<link>http://sportspr101.com/2009/12/03/tiger-step-up-and-take-control-now/</link>
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		<title>“The Answer” Is No Longer the Answer for the Knicks</title>
		<description><![CDATA[After years of poor drafting and signing mediocre players with bloated contracts, the New York Knicks, one of the NBA’s marquee names, have fallen into a deep abyss of losing and playoff-less seasons.
So along with adding new team president Donnie Walsh and head coach Mike D’Antoni prior to the 2008-09, the Knicks have adopted a [...]]]></description>
		<link>http://sportspr101.com/2009/11/26/%e2%80%9cthe-answer%e2%80%9d-is-no-longer-the-answer-for-the-knicks/</link>
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		<title>MLB Can’t Hide These Guys Forever&#8230;It’s Time To Begin the Healing.</title>
		<description><![CDATA[“I’m not here to talk about the past. I’m here to be positive about this subject.”
Those tearful remarks uttered by Mark McGwire in front of a congressional hearing in March 2005 not only destroyed his reputation as one of baseball’s all-time great sluggers but coined a phrase that now stands as a symbol of Major [...]]]></description>
		<link>http://sportspr101.com/2009/11/12/mlb-can%e2%80%99t-hide-these-guys-forever-it%e2%80%99s-time-to-begin-the-healing/</link>
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		<title>Deadspin Can’t Have it Both Ways</title>
		<description><![CDATA[As most of the sports media (and the national mainstream media for some reason) focused on the recent embarrassing sex scandal involving ESPN baseball analyst Steve Phillips and his subsequent termination from his network; an interesting side story has developed involving Deadspin and the practice of public relations.
A.J. Daulerio, Deadspin’s co-creator and editor, announced last [...]]]></description>
		<link>http://sportspr101.com/2009/10/31/deadspin-can%e2%80%99t-have-it-both-ways/</link>
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		<title>Olympic Dilemma for NHL Could Result in Heavy PR Damage</title>
		<description><![CDATA[It is a common theme in this blog that anticipating public relations issues and acting before the crisis occurs is an extremely important strategy and a necessary action for any sports organization.
As I had quoted in a previous post, “The best offense is a good defense” (or is it the other way around?).
There is a [...]]]></description>
		<link>http://sportspr101.com/2009/10/24/olympic-dilemma-for-nhl-could-result-in-heavy-pr-damage/</link>
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