03 Mar
In an expected move announced late last week, Michael Jordan and his ownership group, MJ Basketball Holdings LLC, have purchased a controlling interest in the Charlotte Bobcats.
Already a minority owner and the team’s head of basketball operations, Jordan bought out current owner Robert L. Johnson to take total control of the financially struggling franchise (pending [...]
Posted in Sports PR by: Ted Leshinski
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14 Feb
The two weeks every two years that the Winter and Summer Olympic Games, respectively, takes place is an exciting time for the world of sports. Along with the world-class athletic competition we generally don’t get to see otherwise there are always a couple of unknown athletes who breakthrough and become well-known media stars (Lindsey Vonn, Bode [...]
Posted in Sports PR by: Ted Leshinski
2 Comments
30 Jan
One of the most effective ways sports organizations or pro athletes can promote themselves is through community relations. Donating time, money, resources or other types of assistance to worth-while causes can garner significant media coverage and improve your overall brand and image to sponsors, fans, customers, clients, etc.
But the approach and manner taken in aligning [...]
Posted in Sports PR by: Ted Leshinski
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25 Dec
One of the most difficult tasks as a sports public relations practitioner today is convincing professional athletes that they need someone to manage their PR and publicity-related interests. The same way a pro athlete may retain a lawyer, an accountant, an agent, a trainer or a business manager; today’s emerging technology has altered the sports [...]
Posted in Sports PR by: Ted Leshinski
1 Comment
19 Dec
As there appears to be little doubt among sports media and public relations experts that Tiger Woods’ silence has increased the already severe damage to his name and reputation, his sponsors seem to be split on whether to continue its support of the world’s most well-known athlete or to cut ties and hide.
Of Woods’ major [...]
Posted in Sports PR by: Ted Leshinski
4 Comments