The Jets Get it Right, Then Get it Wrong
So the New York Jets on Saturday pulled off a fantastic deal, in every way. In the boldest move in franchise history, the usually conservative and low-key Gang Green traded up for USC hot shot QB Mark Sanchez. Granted, all trades and draft picks look great four months before the season opener. But for the Jets, this was a deal to not just improve the talent on the roster but a terrific public relations coup that greatly improves the team’s impact and relationship with the fans and community. But less than 48 hours later, in the midst of all the [...]
The Best PR Machine in Sports – USC Football
As the 2009 NFL Draft approaches and potential picks are evaluated and analyzed around-the-clock in the sports media world, it has occurred to me that the University of Southern California has to be the greatest sports publicity machine ever. USC junior quarterback Mark Sanchez has entered the draft, forgoing his senior season. Virtually all draft experts agree Sanchez will be selected within the first 10 picks and some believe he could go as high as four. That is astonishing when you consider that Sanchez played only ONE season at USC. A highly recruited high school player, Sanchez was red-shirted as [...]

