Feb 14th 2010
A Great Sports PR Campaign From An Unlikely Source
The two weeks every two years that the Winter and Summer Olympic Games, respectively, takes place is an exciting time for the world of sports. Along with the world-class athletic competition we generally don’t get to see otherwise there are always a couple of unknown athletes who breakthrough and become well-known media stars (Lindsey Vonn, Bode Miller, Hannah Teter, Apolo Ohno, Angela Ruggiero to name a few). But there’s also always an extra buzz in the sports public relations industry because the Olympics offer a very unique opportunity to generate major publicity and brand recognition for your client or product. Unlike [...]
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