One of the most effective ways sports organizations or pro athletes can promote themselves is through community relations. Donating time, money, resources or other types of assistance to worth-while causes can garner significant media coverage and improve your overall brand and image to sponsors, fans, customers, clients, etc.
But the approach and manner taken in aligning yourself with an important cause can be tricky. Any hint of insincerity in your motives can backfire PR-wise and cause severe damage to your brand.
A community relations or charitable program by a sports entity must be designed so that its sole purpose appears to be [...]
Archive for January, 2010
Jan30th
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