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One of the most difficult tasks as a sports public relations practitioner today is convincing professional athletes that they need someone to manage their PR and publicity-related interests. The same way a pro athlete may retain a lawyer, an accountant, an agent, a trainer or a business manager; today’s emerging technology has altered the sports [...]
As there appears to be little doubt among sports media and public relations experts that Tiger Woods’ silence has increased the already severe damage to his name and reputation, his sponsors seem to be split on whether to continue its support of the world’s most well-known athlete or to cut ties and hide.
Of Woods’ major [...]
As we reach Day 7 of Tigergate – the bizarre early morning car crash Tiger Woods was involved in that was apparently triggered by a domestic dispute – the consensus seems to be that Woods is mishandling the public relations side of the incident.
Both the media and general public perception, to this point, have been [...]
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