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As the growth and popularity of Twitter continues to rise, sports teams and organizations are being forced to deal with the impact and threats of the emerging social media landscape.
It seems almost every day an athlete is posting something on Twitter that’s either controversial or detrimental to his or her team in a public relations [...]
Juan Martin Del Potro and Kim Clijsters’ remarkable runs to the finals and championship victories in the U.S. Open last week should have been the talk of the sports world and a great public relations coup for the United States Tennis Association.
Del Potro’s stunning five-set victory over Roger Federer launched a new star to the tennis [...]
The role of the First Lady of the United States has historically made varying degrees of impact on the American people and culture. Although the title carries no official duties, it’s a very respected and potentially powerful position in our country if leveraged effectively.
But ultimately, it’s up to the President’s wife to decide how to [...]
It’s not unusual in today’s world of professional sports for athletes to lose their cool and act out, often irrationally. Whether it’s the vastly expanding salaries or rapidly increasing media attention (probably a combination of both), today’s athlete is not shy about voicing his or her displeasure to coaches, front office personnel, ownership and, especially, [...]
The world of golf, specifically the PGA TOUR, has benefited greatly by its precious gift from heaven, Tiger Woods.
Television ratings, sponsorship dollars, tournament attendance, merchandise sales and overall interest and popularity in golf have skyrocketed since Woods exploded on the sports scene in 1997 with his stunning win at the Masters.
There is no one single athlete [...]
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