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Archive for May, 2009

28 May

Peyton Manning Uses the Media to Make a Strong Point

Generally, in the wide world of sports, when an athlete speaks out and criticizes their own organization in the media, that athlete comes across spoiled and immature and inevitably humbles themselves with an apology (usually by reading an insincere statement drafted by their agent).
But earlier this week we saw an example of a veteran athlete, [...]

26 May

Nike and Vitamin Water Venture into Risky PR Territory with Ad Campaigns

Although most sports organizations divide up its business into separate departments (marketing, advertising, sales, community relations, etc.) the one common denominator in all areas of operations is public relations.
Anytime a sports organization communicates a message of any type to its audience, the message must be vetted by a public relations expert to sniff out any [...]

22 May

Maybe the NFL Will Let Vick Play, But Teams Should Stay Far Away

With the impending prison release of former Atlanta Falcons superstar Michael Vick on the horizon, there are a number of factors and issues the National Football League has to consider and prepare to deal with. This situation is, for obvious reasons, a highly sensitive and potentially explosive one that Commissioner Roger Goodell will have to [...]

20 May

Smooth PR Move Executed by ESPN

ESPN announced earlier this week that Tony Kornheiser voluntarily relinquished his spot as color commentator in the Monday Night Football broadcast booth and that former Tampa Bay Buccaneers Head Coach Jon Gruden is replacing him.
On the surface it seems like a logical move by ESPN to transition Gruden into Kornheiser’s position.
Kornheiser citied his fear of [...]

16 May

The Yankees Need to Get it Together, PR-Wise

We’re all aware of the public relations problems the New York Yankees have suffered this season. The new stadium has brought a ton of negative press upon the Yankees (tax-free bonds, elimination of city fields and parks, exorbitant new prices, etc.) and the organization, like it or not, has had to recognize and deal with [...]

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